On day three, the students were treated to an afternoon in downtown Richmond. They were enthusiastically greeted at WestRock, a global packaging company based in Richmond, and given another opportunity to practice design thinking. One student described the process:
“The designers and facilitators were able to apply their packaging knowledge to global issues which helped us to come up with more comprehensive solutions.”
– Winston W. (USA)
After time spent thinking up products with the help of members of the global design team, the groups came back together and pitched their products. Mr Ryan described design thinking as a process:
“[It’s] like exercising…the more you do it, the better you get. You just have to keep exercising those muscles.” – Mr. Ryan
Thanks to the real-world practice WestRock offered the delegates this afternoon, they are ready to enter the idea-developing portion of design thinking tomorrow!