Once an idea has been explored and prototyped, how does one go about presenting it and possibly selling it to an audience? Peyton Rowe and Scott Sherman, both associate professors in the Robertson School of Media & Culture at Virginia Commonwealth University, spoke to the delegates about how to tell a story, create a logo, and present their ideas successfully.

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The first step to a successful design pitch is to “Tell it” and create a story describing the problem, the solution, and the results. Stories help the audience understand the issue better and care more about the people affected.

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Next, in the “Brand it” phase, the groups created a name and a logo for their product, keeping in mind that good logos are simple and compact.

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Then the groups planned how to “Show it” and present their ideas in an interesting and engaging way. The students were told to be passionate and fluid while they present, as Professor Sherman advised, “If you don’t believe it, neither will [the audience].”

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