It’s amazing what a group of people can do when they put their heads together. This morning, students got the chance to practice innovation when they visited MeadWestvaco, a multi-billion dollar global packaging company headquartered in Richmond, Virginia. After a brief introduction by David Ryan and Brad Walling, the students broke up into 6 groups to solve problems in different areas of the world through design thinking.
In separate rooms, the groups began discussing problems prevalent in a specific area. These areas included Africa, China, India, Eastern Europe, South America, and North America. Once some problems were established, the groups looked into designing a product to improve the situation. Students from the assigned areas were able to give especially real and unique insight into the problems from their home country.
The groups then presented their ideas and designs to the rest of the delegates. Students came up with solutions ranging from carts to carry baby formula cans for HIV-affected mothers in Africa, to sustainable water-collecting backpacks for people in Brazil.
Overall, MeadWestvaco proved to be a wonderful experience and a special look at design thinking. Thank you to everyone involved!